Meet the founders
Founder
Helen Balcombe
Helen has over 15 years working in the healthcare communications industry, working in a variety of agency scenarios including networks, start ups, digital transformation and most recently a multi-capability, healthcare specialist commercialisation partner.
With 8 years in senior leadership roles, Helen has been part of a number of strategic and operational decisions at agency critical moments: selling and acquisition, organisational restructures, proposition and positioning changes, agency mergers and cross capability collaboration.
Helen has led client relationships across all dimensions in terms of skills, locality and product type, supporting teams to achieve long-term sustainable partnerships with clients. She is passionate about creating inclusive working environments that enable work to be a fulfilling and sustainable complement to people’s lives.
Founder
Kate Groom
After studying medicine at the University of Cambridge, Kate began her career in medical education, before making a move into healthcare advertising.
With 15 years of agency experience, Kate has held senior leadership positions in both network and independent settings. She is well-versed in internal business processes, having led agency vision setting, business planning and forecasting for many years. Kate really enjoys mentoring senior team members, helping them to develop their skills and confidence in business management.
Kate is an expert in building and optimising teams. She has significant experience in establishing effective working relationships between agencies within a network, as well as between teams within large agencies. She is passionate about building positive working cultures, bringing out the best in people and maintaining a sense of fun.